Case study
Packaroo helps brands choose packaging with confidence
Packaroo helps brands and e-commerce businesses design and order custom packaging. They partnered with Zilch to help brand owners compare packaging options, understand their impact and communicate their choices to customers.
- Custom packaging
- E-commerce
- Packaging comparison
“Our customers want packaging that looks great and that they can feel good about. Zilch gives them a clear way to compare the impact of their options before they order, and the information to explain those choices to their own customers. It’s made sustainability part of how brands design with Packaroo, not something they think about afterwards.”
Problem
Packaging is one of the most visible ways customers experience a brand. They notice what it’s made from, how much is used and what happens to it afterwards.
Brand owners want packaging that looks good and is responsibly sourced and low impact. But beyond appearance, they had no clear way to compare their options or understand which would better meet their sustainability goals.
Solution
Zilch brings sustainability and impact information into Packaroo’s packaging selection process, helping brands weigh up their options before placing an order.
That information also helps brands explain their choices to customers, with evidence to support the stories they tell about their packaging.
Results
Brand owners can make more informed packaging choices and access supporting information for customer communications, B Corp assessments and other voluntary sustainability reporting.
Together, Packaroo and Zilch help brands make responsible packaging part of their customer experience, from choosing an option that meets their goals to explaining why they chose it.
Help your customers make better packaging choices.
Bring sustainability and impact information into your platform with Zilch.