Packaging · Foodservice
Sustainable options for a global QSR chain lead to a commercial win.
- The customer
- A custom packaging distributor supplying branded foodservice disposables to a large multinational quick service restaurant.
- Sells to
- Quick service restaurants
The situation
The distributor offers custom branded packaging. One of its clients, a large multinational quick service restaurant, was planning a limited run of branded foodservice disposables and asked for regular vs sustainable options.
The buyer wanted to see what each alternative would change before choosing: regular cups against FSC-certified cups, PE-lined cups against aqueous-coated cups, and regular boxes against recycled cardboard.
What was at stake
A branded packaging run for a multinational quick service restaurant.
What Zilch did
Zilch calculated a carbon footprint for each regular product and its alternative, so every swap could be compared on the same basis. The distributor used the results to prepare a report on products A, B and C and let the buyer choose.
Impact report attached
- Regular cups vs FSC-certified cups
- PE-lined cups vs aqueous-coated cups
- Regular boxes vs recycled cardboard
- Carbon footprint for every option, method attached
Outcome
The buyer received a report covering products A, B and C, with the carbon difference shown for each option. The client selected the responsible option on over 50% of the SKUs, and was delighted at the choice.
The brand appreciated the value-added service and has retained the distributor as a preferred supplier.
Outputs
Packaging options reportProducts A, B and C
Carbon footprint comparisonRegular vs alternative, per unit
- Evidence: a document on file
- Estimate: modelled, method attached
- Missing: flagged as a gap
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