- The customer
- A promotional products distributor supplying branded drink bottles to Westpac.
- Sells to
- Financial services
The situation
Westpac wanted sustainable drink bottles for its branded merchandise. Before switching, it wanted to see what a recycled alternative would change, and what it would cost.
The distributor needed to put its regular stainless steel drink bottle and a recycled stainless version side by side, with the difference in impact shown on the same basis.
What was at stake
An ongoing merchandise account with Westpac.
What Zilch did
Zilch calculated the impact of the regular stainless bottle and the recycled stainless version on the same basis. The distributor used the results to prepare a comparison report for Westpac, with the cost difference alongside.
Impact report attached
- Regular stainless bottle vs recycled stainless bottle
- Impact compared per unit, method attached
- Comparison report prepared for Westpac
Outcome
The recycled stainless bottle came in at 41% lower impact for minimal additional cost, so Westpac went with it.
- Result41%lower impact than the regular stainless bottle
- ResultMinimaladditional cost per bottle
- ResultRepeatcustomer, still ordering from the same distributor
Westpac was delighted with the result and has continued to come back to the same distributor.
Outputs
Drink bottle comparison reportPrepared for Westpac
Impact and cost comparisonPer unit
- Evidence: a document on file
- Estimate: modelled, method attached
- Missing: flagged as a gap
- Promo
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